Howard Schultz, the founder, chairman, president and chief executive officer of Starbucks who also owns 31.6 million shares of Starbucks stock (worth around $1.4 billion in Nov 2011) is an active zionist.
In 1998 he was honoured by the Jerusalem Fund of Aish HaTorah with "The Israel 50th Anniversary Friend of Zion Tribute Award" for his services to the zionist state in "playing a key role in promoting close alliance between the United States and Israel". The ultra-right wing Jerusalem Fund of Aish HaTorah funds Israeli arms fairs chaired by the butcher of Jenin, General Shaul Mofaz, and the zionist media pressure group honestreporting.com, they were also implicated in the production and distribution of the infamous islamophobic film 'Obesession'. Starbucks proudly displayed the award on the company's website under the section of 'awarda and accolades' the Starbucks company has won, however, once the boycott started to bite the award mysteriously disappeared from its website.
Howard Shultz work as a propagandist for Israel has been praised by the Israeli Foreign Ministry as being key to Israel's long-term PR success. On April 4th 2002, whilst the Israeli army was slaughtering Palestinians in Jenin Howard Shultz made a provocative speech blaming the Palestinians, suggesting the intifada was a manifestation of anti- Semitism, and asked people to unite behind Israel. Starbucks also sponsors fund raisers for Israel.
At a time when other businesses were desperately pulling out of Israel, Starbucks decided to help Israel's floundering economy and open Starbucks in Israel. The venture failed but Shultz has vowed Starbucks will “return to Israel in due course”.
Starbucks has opened outlets in US bases in Afghanistan and Iraq, and at the illegal torture centre in Guantanamo Bay. Customer Relations say "Starbucks has the deepest respect and admiration for U.S. military.. who risk their lives to protect Americans and our values of freedom and democracy". Petty Officer Barry Tate who is serving in Guantanamo Bay agrees that Starbucks is helping "lift the morale" of the guards and interrogator's at Guantanamo Bay.